Estimation Before Launching Event

Launch event:

The event will be launched during the weekend, in the evening so that nearby tub stations will also have crowds and people will also have time to attend the event. The event will be launched on-site so that along with the promotion people can also have an actual look and experience of the shop and its product. In the launch event, one or two products as welcome drinks will be offered free so that visitors can experience the quality of food. Since it will be a celebrity opening a fitness freak or celebrity will be invited to the event so that it will give a message to people that launched products are healthy.

Instead of a formal ribbon cutting or opening ceremony, there will be full entertainment in the form of music, dance and some performance and interaction sessions with the celebrity. Though entertainment and food will include huge expenses this strategy will help to create brand awareness and popularity among people. Thus from a promotional perspective and achieving business objectives, these expenses are justified. People are conscious about health and related products but they tend to consider the juices from shops less trustworthy from a quality perspective. However when celebrities who are more conscious of health will promote the shop then it will be convenient for the people to trust the products and to buy them. Another benefit of launching the product in the form of a grand celebrity event is that it will be able to successfully gain the attention of the public. In addition to this instead of believing in the judgements of others, people will get a chance to develop their own opinions by using services of their own. Thus it will be completely justified to make the opening ceremony huge and grand.

PART B

Budget

The launch event will include the following costs:

An estimate of £370,000 will be required to set up a medium-scale juice shop. The budget will also include the salary of various staff members for the first three quarters. For starting a business it is necessary that all necessary permits related to health and safety, occupational safety, and business registrations must also be completed as the priority. Further, a huge amount of investment will be required in inventory and gadgets. It will include all machines or equipment, shop furniture, tableware juice blenders, sound system, staff uniform, slicers, ingredient bins and ice-making machines required for the shop.
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